We have now come to Chapter 2 of the CEO series, the ‘Snowball’. The metaphor of the Snowball describes a virtuous cycle of accountability that propels the change effort forward. It starts with the leader, and builds momentum as others are swept up in the journey.

The first video in our Snowball chapter is of Clynton Bartholomeusz, Managing Director in a leading global FMCG company. Clynton explains the ‘Snowball’ effect that was created after he decided to become a constructive leader.

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