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We have now come to Chapter 4 of the CEO video series, ‘Coach’. The Coach metaphor describes how a coaching staff can collectively help leaders achieve their aspirations. It is not about leaders becoming coaches; it’s about leaders letting themselves be coached by others – consultants, colleagues, even family members.

The first video in our Coach chapter is marketing and retail executive Anthony Heraghty. Anthony explains how having a coach helped him to expand his field of vision and increase his sense of personal accountability for change.

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