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Today begins the “CEO video series.” Over the coming weeks, I will be sharing short videos of several CEOs who were involved in my original doctoral research, and several of those who were featured in my book Leadership Transformed. The videos will follow the basic structure of the ‘7 Metaphors for Leadership Transformation’ that you are hopefully already familiar with, starting with ‘Fire’. The fire metaphor describes the motivational forces that initiate and sustain transformation efforts, including the shift from a burning platform to a burning ambition, as well as personal and organisational reasons for change.

The first video in our fire chapter is media and advertising CEO Tim Castree, who explains the significance in moving away from his burning platform to a burning ambition.

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