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A Story of Leaders, Burning Ambition, and Alignment

This article by Peter Fuda and Bradley A Winn appeared in the People + Strategy Journal.

Most organizational transformation efforts fail. This is because our change management strategies are outdated and misguided. Said another way, “If doctors practiced medicine the way many companies practice management, there would be far more sick and dead patients, and many more doctors would be in jail.” Change for the sake of change is not the goal. The goal is the goal.

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